About Us

In the past few years, in line with its objectives of being a leader in the outdoor recreation space, PDI created its own bike line through its Demon Electric and RYDE brands. During this time, Demon Electric and RYDE have been able to scale its operations quickly, backed by PDI’s strong financial position and deep relationships in sourcing quality products through its supply chain network.

Our culture of innovation and technology has transferred into the micro-mobility space, where we now offer the best-in-class bike and charging station technologies in the industry. Our experienced team of engineers have developed leading-edge, sleek and contemporary designs without sacrificing integrity and durability. Our team, products, and our designs have won us notoriety as an industry leader, as highlighted by our successful and proven programs in Canada and around the world.

Today, our company RYDE, an employer of over 40+ employees globally, is proud to be a leader in the Canadian micro-mobility space, working with our clients and partners across Canada. In every project, we bring our proven track record of success and experience in the tourism, recreational and outdoor space. And while the COVID-19 pandemic has certainly provided its challenges to many, we are optimistic about the future of Canada, as it has challenged us to become more innovative, promote healthier lifestyles, and build towards a more sustainable future.